Privacy policy
FuneralChecklist, Inc. (“Autumn”, “FuneralChecklist”, “we,” “our,” and/or “us”) values the privacy of individuals who use our application, website, and related services (collectively, our “Services”). This privacy policy (the “Privacy Policy”) explains how we collect, use, and share information from users of our Services (“Users”). By using our Services, you agree to the collection, use, disclosure, and procedures this Privacy Policy describes. Beyond the Privacy Policy, your use of our Services is also subject to our Terms of Services.
Information We Collect
We may collect a variety of information from or about you or your devices from various sources, as described below.
A. Information You Provide to Us.
Registration and Profile Information. If you sign up for an account, register to use our Services, create a program or event, sign up for notifications or updates, or participate in our surveys, we ask you for your name, email address, and password. If you sign up using a third-party account via single sign-on (SSO), we will also receive information from those third-party services such as your name, email address, and may receive your user ID, username, profile information, photo and your use of the third-party account.
Event Registration. If you register for an event, we request your first name, last name, and email address, and we associate that information with the event.
Program Information. In order to start a program, we ask you to provide your general location information and some background information on the decedent and the circumstances surrounding the decedent's passing. We use your responses to provide relevant recommendations for funeral services, care services, events, offerings, or other resources that may be of interest to you.
Memorial & Community Forum Posts. If you post to a Memorial page, we will receive your first and last name, and the contents of the messages, comments, photos, or videos you elect to upload. If you post in our Community Forum, we will collect your first and last name, username, and email address, and will receive the contents of the message or attachments that you choose to include.
Communications. If you contact us directly, we may receive additional information about you. For example, when you contact us, we will receive your name, email address, the contents of a message or attachments that you may send to us, and other information you choose to provide. If you subscribe to our newsletter, then we will collect certain information from you, such as your email address. When we send you emails, we may track whether you open them to learn how to deliver a better customer experience and improve our Services.
B. Information We Collect When You Use Our Services.
Location Information. When you use our Services, we may receive your precise location information. We may request your location information (e.g., state or country) to provide relevant resources, such as probate information, or to provide local recommendations to you for funeral services, care services, events or other offerings that may be of interest to you. We also infer your general location information, for example by using your internet protocol (IP) address.
Device Information. We receive information about the device and software you use to access our Services, including IP address, web browser type, operating system version, phone carrier and manufacturer, application installations, device identifiers, mobile advertising identifiers, and push notification tokens.
Usage Information. To help us understand how you use our Services and to help us improve them, we automatically receive information about your interactions with our Services, like the pages or other content you view, the searches you conduct, the tasks you check off of your funeral checklist, your comments, any content you post, your RSVP status for events, and the dates and times of your visits.
Information from Cookies and Similar Technologies. We and third party partners collect information using cookies, pixel tags, or similar technologies. Our third party partners, such as analytics and advertising partners, may use these technologies to collect information about your online activities over time and across different services. Cookies are small text files containing a string of alphanumeric characters. We may use both session cookies and persistent cookies. A session cookie disappears after you close your browser. A persistent cookie remains after you close your browser and may be used by your browser on subsequent visits to our Services.
Please review your web browser’s “Help” file to learn the proper way to modify your cookie settings. Please note that if you delete or choose not to accept cookies from the Service, you may not be able to utilize the features of the Service to their fullest potential.
C. Information We Receive from Third Parties.
Information from third-party services. If you choose to link our Services to a third-party account, we may receive information about you, including your name, user ID, username, email address, profile information, photo, and your use of the third-party account. If you wish to limit the information available to us, you should visit the privacy settings of your third-party accounts to learn about your options.
Other third parties. We may receive additional information about you, such as demographic data, from third parties such as data or marketing partners and combine it with other information we have about you.
Other Users. We may also receive information about you that other Users on our Services share or post to our Services. For example, if a friend or family member uploads a photo, video or comment about you to a Memorial, we would receive the information they post.
How We Use the Information We Collect
We use the information we collect:
- To provide, maintain, improve, and enhance our Services;
- To personalize your experience on our Services such as by providing tailored content and recommendations;
- To understand and analyze how you use our Services and develop new products, services, features, and functionality;
- To communicate with you, provide you with updates and other information relating to our Services, provide information that you request, respond to comments and questions, and otherwise provide customer support;
- To facilitate the connection of third-party services or applications, such as funeral service providers;
- For marketing and advertising purposes, such as developing and providing promotional and advertising materials that may be relevant, valuable or otherwise of interest to you;
- To generate anonymized, aggregate data containing only de-identified, non-personal information that we may use to publish reports;
- To send you push notifications;
- To find and prevent fraud, and respond to trust and safety issues that may arise;
- For compliance purposes, including enforcing our Terms of Service or other legal rights, or as may be required by applicable laws and regulations or requested by any judicial process or governmental agency; and
- For other purposes for which we provide specific notice at the time the information is collected.
How We Share the Information We Collect
Affiliates. We may share any information we receive with our affiliates for any of the purposes described in this Privacy Policy.
Vendors and Service Providers. We may share any information we receive with vendors and service providers retained in connection with the provision of our Services.
User Content. Our Services include a social service in which you can find, reminisce, and share content about your departed loved one on Memorials or Community Forums. On Memorials, by default, your name will be viewable and searchable by other Users and the public. On Community Forums, by default, your username will be viewable and searchable by other Users and the public. The content you post to the Services (such as posts, comments, Memorials, videos, or images of your loved one) will be displayed on our Services and viewable by other Users and the public by default. Although this content is public by default, below in the “Sharing Preferences” section of this Privacy Policy, we describe the controls that you can use, along with other relevant settings associated with your account, to limit the sharing of certain information. We are not responsible for the other Users’ use of available information, so you should carefully consider whether and what to post or how you identify yourself on the Services.
Marketing. We do not rent, sell, or share information about you with nonaffiliated companies for their direct marketing purposes, unless we have your permission.
Analytics Partners. We use analytics services such as Google Analytics to collect and process certain analytics data. These services may also collect information about your use of other websites, apps, and online resources. You can learn more about Google’s practices by visiting http://www.google.com/policies/privacy/partners. To help us understand how you use our Services and to help us improve them, we automatically receive information about your interactions with our Services, like the pages or other content you view, the searches you conduct, your comments, any content you post, your RSVP status for events, and the dates and times of your visits.
Advertising Partners. We may work with third party advertising partners to show you ads that we think may interest you. Some of our advertising partners may be members of the Network Advertising Initiative or the Digital Advertising Alliance. If you do not wish to receive personalized ads, please visit their opt-out pages to learn about how you may opt out of receiving web-based personalized ads from member companies. You can access any settings offered by your mobile operating system to limit ad tracking, or you can install the AppChoices mobile app to learn more about how you may opt out of personalized ads in mobile apps.
As Required By Law and Similar Disclosures. We may access, preserve, and disclose your information if we believe doing so is required or appropriate to: (a) comply with law enforcement requests and legal process, such as a court order or subpoena; (b) respond to your requests; or (c) protect your, our, or others’ rights, property, or safety. For the avoidance of doubt, the disclosure of your information may occur if you post any objectionable content on or through the Services.
Merger, Sale, or Other Asset Transfers. We may transfer your information to service providers, advisors, potential transactional partners, or other third parties in connection with the consideration, negotiation, or completion of a corporate transaction in which we are acquired by or merged with another company or we sell, liquidate, or transfer all or a portion of our assets. The use of your information following any of these events will be governed by the provisions of this Privacy Policy in effect at the time the applicable information was collected.
Consent. We may also disclose your information with your permission.
Your Choices
Sharing Preferences. Our Services allow for public posting of information. Certain information, such as content you post to our Community Forum, may always be publicly available to others, and other information, such as Memorial pages, is made publicly available to others by default. Users who created a Memorial page (“Admins”) can change whether certain Memorial information is publicly viewable by adjusting the settings for that page. Admins can elect to change the privacy settings of their Memorial to be public and searchable, public but not searchable, or private. Please note that when you post comments, Memorials, images, videos, or other content to our Services, other Users of the Services and the public will be able to see the content of your posts. Please note that if you choose to delete your account, the comments, Memorials, images, videos, or other content you posted may still be viewable to others. For more information, see the “Update Your Information” section below.
Marketing Communications. You can unsubscribe from our promotional emails via the link provided in the emails. Even if you opt out of receiving promotional messages from us, you will continue to receive administrative messages from us.
Do Not Track. There is no accepted standard on how to respond to Do Not Track signals, and we do not respond to such signals.
Third Parties
Our Services may contain links to other websites, products, or services that we do not own or operate. We are not responsible for the privacy practices of these third parties. Please be aware that this Privacy Policy does not apply to your activities on these third party services or any information you disclose to these third parties. We encourage you to read their privacy policies before providing any information to them.
Security
We make reasonable efforts to protect your information by using physical and electronic safeguards designed to improve the security of the information we maintain. However, as no electronic transmission or storage of information can be entirely secure, we can make no guarantees as to the security or privacy of your information.
Children’s Privacy
We do not knowingly collect, maintain, or use personal information from children under 13 years of age, and no part of our Services are directed to children. If you learn that a child has provided us with personal information in violation of this Privacy Policy, then you may alert us at help@autumn.co. If you are a California resident under the age of 18 and you wish to remove content that you publicly posted, you may submit a request by contacting us at help@autumn.co. Removing the public content does not ensure complete or comprehensive removal of the content or information.
International Visitors
Our Services are hosted in the United States and intended for visitors located within the United States. If you choose to use our Services from the European Union or other regions of the world with laws governing data collection and use that may differ from U.S. law, then please note that you are transferring your personal information outside of those regions to the United States for storage and processing. Also, we may transfer your data from the U.S. to other countries or regions in connection with storage and processing of data, fulfilling your requests, and operating our Services. By providing any information, including personal information, on or to our Services, you consent to such transfer, storage, and processing.
Update Your Information
You can update your account and profile information through your profile settings. You may delete your account at any time by contacting us as directed in the Contact Information section below. As discussed above in the “Sharing Preferences” section of this Privacy Policy, if you delete your account, the content you posted to our Services prior to deleting your account (such as comments or posts to Memorials or the Community Forum) may still be visible to others.
Changes to this Privacy Policy
We will post any adjustments to the Privacy Policy on this page, and the revised version will be effective when it is posted. If we materially change the ways in which we use or share personal information previously collected from you through the Services, we will notify you through the Services, by email, or other communication.
Contact Information
If you have any questions, comments, or concerns about our processing activities, please email us at help@autumn.co or write to us at FuneralChecklist, Inc., PO Box 1711, New York, NY 10013.
Last Updated: June 2022
